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Evidence Guide: BSBMKG514 - Implement and monitor marketing activities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG514 - Implement and monitor marketing activities

What evidence can you provide to prove your understanding of each of the following citeria?

Implement marketing strategies and tactics

  1. Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities
  2. Identify and brief marketing and nonmarketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities
  3. Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements
  4. Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives
  5. Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with marketing plan
Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and brief marketing and nonmarketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor marketing strategies and tactics

  1. Monitor and implement promotional activity against communication objectives in the marketing plan
  2. Monitor product, pricing and distribution decisions against organisational policy and objectives of the marketing plan
  3. Monitor marketing results against targets in the marketing plan
  4. Monitor marketing revenue and costs against budget, and analyse record variations
  5. Prepare and present marketing reports indicating ongoing progress towards marketing objectives
Monitor and implement promotional activity against communication objectives in the marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor product, pricing and distribution decisions against organisational policy and objectives of the marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor marketing results against targets in the marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor marketing revenue and costs against budget, and analyse record variations

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Prepare and present marketing reports indicating ongoing progress towards marketing objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and improve marketing performance

  1. Regularly assess marketing performance against objectives
  2. Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix
  3. Change business practices in line with changing customer requirements to maintain business relevance and viability
  4. Document recommendations for improvement in accordance with organisational requirements
  5. Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation
Regularly assess marketing performance against objectives

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Change business practices in line with changing customer requirements to maintain business relevance and viability

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document recommendations for improvement in accordance with organisational requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement marketing strategies and tactics

1.1 Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities

1.2 Identify and brief marketing and nonmarketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities

1.3 Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements

1.4 Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives

1.5 Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with marketing plan

2. Monitor marketing strategies and tactics

2.1 Monitor and implement promotional activity against communication objectives in the marketing plan

2.2 Monitor product, pricing and distribution decisions against organisational policy and objectives of the marketing plan

2.3 Monitor marketing results against targets in the marketing plan

2.4 Monitor marketing revenue and costs against budget, and analyse record variations

2.5 Prepare and present marketing reports indicating ongoing progress towards marketing objectives

3. Evaluate and improve marketing performance

3.1 Regularly assess marketing performance against objectives

3.2 Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix

3.3 Change business practices in line with changing customer requirements to maintain business relevance and viability

3.4 Document recommendations for improvement in accordance with organisational requirements

3.5 Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Implement marketing strategies and tactics

1.1 Brief stakeholders who participated in the marketing planning process on their implementation roles and responsibilities

1.2 Identify and brief marketing and nonmarketing personnel critical to success of the marketing plan, on objectives, performance measures, and their roles and responsibilities

1.3 Prioritise marketing strategies and identify resources for their implementation, in accordance with organisational requirements

1.4 Implement communication and team building strategies to ensure personnel responsible for each element of the marketing mix work together to meet the organisation’s marketing objectives

1.5 Implement strategies for monitoring marketing activities and analysing marketing performance, in accordance with marketing plan

2. Monitor marketing strategies and tactics

2.1 Monitor and implement promotional activity against communication objectives in the marketing plan

2.2 Monitor product, pricing and distribution decisions against organisational policy and objectives of the marketing plan

2.3 Monitor marketing results against targets in the marketing plan

2.4 Monitor marketing revenue and costs against budget, and analyse record variations

2.5 Prepare and present marketing reports indicating ongoing progress towards marketing objectives

3. Evaluate and improve marketing performance

3.1 Regularly assess marketing performance against objectives

3.2 Identify opportunities for improvement through discussion with customers and personnel responsible for each element of marketing mix

3.3 Change business practices in line with changing customer requirements to maintain business relevance and viability

3.4 Document recommendations for improvement in accordance with organisational requirements

3.5 Communicate changes to marketing objectives and targets with relevant stakeholders, to facilitate implementation